Axes Appoints Jonathan Michaels as Strategic Fintech Advisor

LAS VEGAS – (September 26, 2023) –, a world-class fintech specializing in the land-based global gaming industry, today announced the appointment of Jonathan Michaels of Michaels Strategies as its strategic fintech advisor. Jonathan will architect the company’s strategy to open up the AXES cashless system, applications and players wallet to the banking system and various funding sources.

AXES’ Information Management System (AIMS) empowers customers of casinos, gaming clubs, and route & street operators to play without cash using AIMS smartcard technology. These smartcards offer a closed-loop payments experience – allowing customers to fund their gaming accounts within the establishment. Jonathan will work closely with AXES to enhance the payments experience for guests and provide new methods to safely and securely play cashless.

“AXES is the pioneer in cloud-based closed loop cashless,” stated Earle G. Hall, President & CEO of “It is time for AXES to embrace open loop strategies to create a seamless experience to import and export funds easily and rapidly into the gaming experience. We are thrilled to appoint such a renowned Industry Fintech expert such as Jonathan to spearhead this initiative. Our clients have been cashless for years and they are now telling us the time is right to integrate the open loop into our players wallet to create a frictionless experience from their funds source to their gaming experience. We are so excited that Jonathan is taking the lead as his experience and expertise is unparalleled.”

“I’ve long saw AXES as a diamond-in-the-rough in the U.S. gaming market,” said Jonathan Michaels, Principal at Michaels Strategies. “AXES has a unique position in the land-based Industry as it has assembled all the pieces of a complete gaming operation management platform where all functions interact in real-time. I’m excited to work with Earle and the team at AXES to help enhance their payments technologies.”

AXES will be showcasing its full breadth of cashless solutions at Global Gaming Expo (G2E) in Las Vegas on October 10-12 in Booth 2844.

ABOUT is a world-class Fintech present in more than 45 countries. The AXES Cloud comprises four platforms: Cashless, Loyalty and Engagement, Business Intelligence, and Digital out of home (DooH)Media. AXES Fintech integrates the entire cashless digital workflow from open to closed loop, cashier, kiosks, and the all-inclusive Butler player app. AXES Media boasts a highly engaging interactive media experience to broadcast publicity, ads, information, and clickable content and is fully integrated with the AXES Cashless Experience. AXES empowers governments, casinos, and route/street with real-time IoT data collection, actionable information, fully integrated cashless applications and endless APPS, making AXES the future of casino information management TODAY.

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ABOUT Michaels Strategies

Michaels Strategies is a boutique consulting firm focused on advancing growth and thought leadership opportunities in the U.S. gaming industry. Founded by gaming industry veteran Jonathan Michaels, the firm provides expertise to companies and associations in government & regulatory affairs, strategic communications, business development, payments, and responsible gambling.

More information on the firm can be found at