Axes Creates A.I.X Innovation Division

Las Vegas, Nevada (August 16, 2023) – (“AXES” or the “Company”) announces that it created the AXES Artificial Intelligence Innovation Division, dubbed A.I.X.

This new division, located at the International Headquarters at Black Fire Innovation in the Harry Reid Technology Park in Las Vegas, Nevada, will be solely focused on attracting, integrating and commercializing the most advanced artificial intelligence solutions for AXES’ prestigious global clientele. The AXES goal is to bring best-of-breed AI applications to clientele, increasing their revenue, streamlining their operations and finding efficiencies. 

AXES boasts the deepest, most heterogeneous big database of the entire land-based gaming Industry. For more than twelve years, AXES Cloud has accumulated more than 57 billion lines of player and transactional data spanning 45 countries and more than 1,200 client sites.

“This announcement has been twelve years in the making and I could not be more proud of the AXES team and the unwavering support of our shareholders” stated Earle G. Hall, President & CEO of “A huge thanks is due to UNLV and Black Fire Innovation. Being part of this incredibly talent rich ecosystem has changed the course of AXES’ history and accelerated our vision so much.” There is a global surge in AI applications that create efficiencies and drive new revenue. The AXES goal is to attract and integrate these applications, so clients can beat their competitors in every sphere of their business. 

ABOUT, is a world-class Fintech, present in more than 45 countries. The AXES Cloud comprises four platforms: Cashless, Loyalty and Engagement, Business Intelligence, and DooH Media. AXES Fintech integrates the entire cashless digital workflow from open to closed loop, cashier, kiosks, and the flagship all-inclusive Butler player APP. AXES Media boasts a highly engaging interactive media experience to broadcast publicity, ads, information, and clickable content and is fully integrated with the AXES Cashless Experience. AXES empowers governments, casinos, and route/street with real-time IoT data collection, actionable information, fully integrated cashless applications and endless APPS, making AXES the future of casino information management TODAY. 

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