Platform
The IMS Platform.
Intelligent Management System. EDGE devices at every machine, IMS intelligence in the cloud. Four capability pillars, one data model. The first true IMS — cloud-native, AI-ready, manufacturer-independent.
Request a DemoThe Intelligence Stack
IMS
Intelligent Management System
The intelligence brain. A serverless, cloud-native platform that replaces legacy casino management systems. Real-time, multi-destination, AI-ready.
Learn moreBlackBox
IoT Device — Phase 1 Flagship
The current generation AXES IoT device. Connects gaming machines to the IMS cloud, enabling real-time data streaming, cashless transactions, and remote management.
Learn moreEDGE
IoT for a Quantum World
The fourth generation AXES IoT device. Multi-destination streaming, AI-era architecture, and quantum-ready design. Coming July 1, 2026.
Learn moreFour Pillars
One Platform. Infinite Possibilities.
Cashless
Payments, TITO, Mobile
The FinTech Platform Built for the Player. One architecture absorbing every transaction type — SmartCard or TITO at any machine, Butler on the phone, Kiosk on the way out, Open Loop across borders. Think Stripe for gaming.
Engagement
Loyalty, Rewards, Promos, Jackpots
Real-time promotions that fire on live machine events, tiered player clubs, VIP management, mobile gamification, marketing campaign engine, and POS integration. One identity. One platform.
Media
AdTech, DOOH, Interactive Content
Digital out-of-home advertising at casino scale. Programmatic DSP/SSP integration with Trade Desk, DV360, Hivestack, and Broadsign. Audience targeting via OnSpot Data. 1-on-1 machine-level screens.
Intelligence
Analytics, AI, Reporting, Alerts
Real-time BI dashboards, player journey analytics, AI-ready data warehouse connectors for SAP, Oracle, and Salesforce, AML analytics, responsible gaming analytics, and predictive models.
See the full platform in action.
Request a demo and we'll walk you through IMS end-to-end.
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