Platform / IMS
IMS.
Intelligent Management System.
The world's first cloud-native, cashless, AI-ready Intelligent Management System. Not a CMS upgrade — a category replacement.
What is IMS
Intelligence, not information.
Legacy Casino Management Systems were designed to manage information: accounting data, machine states, player records. They do this slowly, in silos, through a fragile interface called the SMIB.
IMS manages intelligence. Every data point from every IoT device flows in real time to a unified cloud environment — available simultaneously to gaming operations, payments, loyalty, compliance, advertising, and AI workloads.
The architecture is IoT → cloud → AI. The data is yours. The intelligence is immediate.
Architecture Flow
IoT Layer
BlackBox / EDGE devices on every machine
Cloud Layer
IMS serverless processing engine
Intelligence Layer
Real-time AI, analytics, compliance
Destination Layer
Operations, payments, loyalty, regulators
Capabilities
Built different. By design.
Serverless & Cloud-Native
No on-premise servers. No maintenance windows. IMS runs entirely in the cloud, scaling automatically with your operation.
Real-Time Data Streaming
Every event — machine telemetry, payment, player action — is available in real time, to multiple destinations simultaneously.
AI-Ready Architecture
Data is structured for LLM integration and AI workloads from the ground up. Not retrofitted — designed for the AI era.
Multi-Jurisdiction
Operate across 30+ countries with data residency options, jurisdictional compliance, and parallel regulator data streams.
GLI-13 Certified
The only cloud-native platform with GLI-13 certification — the benchmark for regulatory acceptance in major gaming jurisdictions.
Manufacturer-Independent
No hardware allegiances. No conflicts of interest. IMS works with any gaming machine from any manufacturer.
Comparison
IMS vs. Legacy CMS
| Feature | Legacy CMS | IMS |
|---|---|---|
| Architecture | On-premise servers | Serverless cloud-native |
| Data retrieval | Asynchronous, delayed | Real-time, multi-destination |
| Machine interface | SMIB-dependent | Direct IoT streaming |
| AI readiness | Not designed for AI | LLM-ready from day one |
| Cashless | Property-boundary only | Open-loop, cross-border |
| Manufacturer | Tied to hardware vendor | Fully independent |
| Scaling | Manual, costly | Automatic, elastic |
| Certifications | Varies | GLI-13 + GBA Blockchain L1 |
Four Pillars
One Platform. Infinite Possibilities.
Cashless
Payments, TITO, Mobile
The FinTech Platform Built for the Player. One architecture absorbing every transaction type — SmartCard at the machine, TiTo at the slot, Butler on the phone, Kiosk on the way out, Open Loop across borders. Think Stripe for gaming.
Engagement
Loyalty, Rewards, Promos, Jackpots
Real-time promotions that fire on live machine events, tiered player clubs, VIP management, mobile gamification, POS integration, and marketing campaign engine. One identity. One platform.
Media
AdTech, DOOH, Interactive Content
Digital out-of-home advertising at casino scale. Programmatic DSP/SSP integration with Trade Desk, DV360, Hivestack, and Broadsign. Audience targeting via OnSpot Data. 1-on-1 machine-level screens.
Intelligence
Analytics, AI, Reporting, Alerts
Real-time BI dashboards, player journey analytics, AI-ready data warehouse connectors for SAP, Oracle, and Salesforce, AML analytics, responsible gaming analytics, and predictive models.
See IMS in action.
Request a demo and we'll walk you through the full IMS architecture — from IoT to AI.
Request a Demo