Legal
Privacy Policy
Effective: April 29, 2025 · Last updated: April 29, 2025
AXES Technology Ltd and its affiliated entities (collectively, "AXES", "we", "our", or "us") operate the website located at axes.ai and provide the AXES Intelligent Management System (IMS) platform and related services (the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard information about you when you visit our website, interact with our marketing materials, or use our Services. Please read this policy carefully. If you do not agree with its terms, please discontinue use of our website and Services.
1. Information We Collect
Information you provide directly. When you complete a contact form, request a product demonstration, subscribe to the AXES Intelligence Brief newsletter, register for an XCITE event, apply to become a reseller or technology partner, or otherwise communicate with us, you may provide us with your name, business email address, job title, company name, telephone number, and the content of your message.
Information collected automatically. When you visit axes.ai, our servers and third-party analytics providers automatically collect certain technical data, including your IP address, browser type and version, operating system, referring URL, pages viewed, time spent on pages, and the date and time of your visit. This information is collected through cookies, web beacons, and similar tracking technologies.
Information from third parties. We may receive information about you from business partners, data enrichment providers, or publicly available sources in order to supplement the information we hold and to improve the relevance of our communications.
2. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Legal Basis (GDPR) |
|---|---|
| Responding to enquiries and demo requests | Legitimate interests / contract performance |
| Sending the AXES Intelligence Brief newsletter (where opted in) | Consent |
| Processing event registrations (XCITE) | Contract performance |
| Evaluating partner and reseller applications | Legitimate interests |
| Improving website functionality and user experience | Legitimate interests |
| Complying with legal obligations | Legal obligation |
| Detecting and preventing fraud or security incidents | Legitimate interests / legal obligation |
We do not sell your personal information to third parties, and we do not use it for automated decision-making that produces legal or similarly significant effects.
3. Cookies and Tracking Technologies
We use cookies and similar technologies to operate the website, remember your preferences, and collect analytics data. The following categories of cookies may be set:
| Category | Purpose | Can be disabled? |
|---|---|---|
| Strictly necessary | Session management, security, authentication | No |
| Analytics | Aggregate usage statistics to improve the site | Yes |
| Functional | Remembering preferences and form state | Yes |
| Marketing | Tracking visits for remarketing purposes | Yes |
You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the website.
4. Disclosure of Your Information
Service providers. We engage trusted third-party vendors to assist us in operating the website and delivering the Services, including cloud hosting providers, email delivery platforms, CRM systems, and analytics providers. These vendors are contractually obligated to process your data only on our instructions and to implement appropriate security measures.
Business partners. Where you have expressed interest in a specific AXES partner product or integration (for example, an App Store application built by a third-party developer), we may share your contact details with the relevant partner to facilitate follow-up.
Legal and regulatory authorities. We may disclose information where required to do so by law, court order, or regulatory authority, or where we believe disclosure is necessary to protect the rights, property, or safety of AXES, our customers, or the public.
Corporate transactions. In the event of a merger, acquisition, reorganisation, or sale of assets, your information may be transferred to the relevant successor entity, subject to the same privacy protections described in this policy.
5. International Data Transfers
AXES operates globally. Your information may be transferred to, stored in, and processed in countries other than your country of residence, including the United States, where data protection laws may differ from those in your jurisdiction. Where we transfer personal data from the European Economic Area (EEA), the United Kingdom, or Switzerland to countries not recognised as providing an adequate level of protection, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.
6. Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting obligations. Enquiry and form submission data is generally retained for up to three years. Newsletter subscriber data is retained until you unsubscribe. Event registration data is retained for up to two years following the event date. Where we no longer have a legitimate purpose for retaining your data, we will securely delete or anonymise it.
7. Your Rights
Depending on your location, you may have the following rights in relation to your personal information:
| Right | Description |
|---|---|
| Access | Request a copy of the personal data we hold about you. |
| Rectification | Request correction of inaccurate or incomplete data. |
| Erasure | Request deletion of your data where we no longer have a lawful basis to retain it. |
| Restriction | Request that we restrict processing of your data in certain circumstances. |
| Portability | Receive your data in a structured, machine-readable format. |
| Objection | Object to processing based on legitimate interests or for direct marketing purposes. |
| Withdraw consent | Where processing is based on consent, withdraw it at any time without affecting prior processing. |
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection supervisory authority.
California residents. Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have additional rights, including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale or sharing of personal information. AXES does not sell or share personal information as defined under California law. To submit a request, contact us at [email protected].
8. Security
We implement administrative, technical, and physical safeguards designed to protect your information against unauthorised access, disclosure, alteration, and destruction. These measures include encryption of data in transit (TLS), access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
9. Third-Party Links
Our website may contain links to third-party websites, including those of our technology partners and App Store developers. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Children's Privacy
Our website and Services are directed exclusively at business professionals and are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately at [email protected].
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website or Services after any changes constitutes your acceptance of the updated policy.
12. Contact Us
If you have questions, concerns, or requests relating to this Privacy Policy or our data practices, please contact us: